Our goal to improve the website's usability for site users included also to increase organic traffic. We completed this by sourcing efficient imagery and/or reducing file-size for faster loading, and implementing local keywords, respectively. After building foundational SEO, we linked Google Search Console to the website so the client may observe how users arrive to the website.
40
Images Optimized
21
New Keywords
82
% Increase in Clicks
A popup was built as an asset of the homepage optimization. Its primary purpose is to funnel site users to aspects of the website which are dense in value. In this example, users are sent to "Explore Summer Camps", a page which provides the finer specifics of each option that is provided by the business.
Homepage Optimization & Localization
Website UX & Redesign
Website Migration & Design
Content Hubs around category specific topics which have resulted in over 1000 additional monthly user traffic, position 0 for "how to write facebook ad copy" & "how to write ads for facebook"