Rotary Club of Des Moines and Normandy Park

We connected with the team of Actively Learn to provide an in-depth SEO content audit. It assessed the current site, identified opportunities, forecasted prevention of keyword cannibalization, and analyzed competitors. Particularly analyzing Actively Learn's competition revealed a significant difference in performance. When one website exhibits differently a seasonal trend of metrics compared to others in its niche, it holds specific value. Diligent SEO reveals correlation. Was it unique positioning, differentiated campaigns, operational factors, or external influences? Seeking to learn from differences as an edge can identify areas for improvement, manage risk, and link strategy with necessary adjustments.

We embarked on a three-month journey with BeCozi, focused on setting the business on the path to local digital marketing success. In the first month, we optimized existing pages and products to enhance visibility and user experience. During the second month, we continued with further optimization while cleaning up and refining Adwords campaigns. By the third month, we launched and fine-tuned Adwords to ensure they were running effectively. The result was a strategic and successful digital marketing transformation that positioned BeCozi for sustained growth.